OnDemand webinar:
How to build brand recognition in China
Watch the recording
About the webinar
Despite the changing expectations of Chinese students, the university brand continues to be one of the top decision-making factors for them when it comes to choosing an overseas study destination. That’s why in order to bolster recruitment from this market, institutions need to take a long-view approach to steadily build the reputation and expand their reach.
We recently ran a joint webinar with Study in the USA to discuss how to build brand recognition in China, engaging Chinese students at every step of their application journey through digital marketing.
Watch the recording to learn:
- current conditions and latest trends for studying abroad in China
- how to promote within Chinese high schools and build long-term relationships with them
- how to leverage your digital presence to reach and nurture your prospects
- the market’s impact on university and school recruiting, admission processing, enrollment, outreach, and communication
This session was facilitated by
Simon Hamlin
Senior account executive & International consultant
Simon has spent the past 8 years at Study in the USA, combining his passion and experience in international travel, education and marketing. His diverse background includes expertise in sales, public relations, production and account management / customer service.
Outside of the international student marketing world, Simon focuses on mind and body (through yoga, meditation, diet), the environment, writing, world travel, and minimalistic living.
Meet the speakers
Renait Stephens
CEO & Publisher at Study in the USA
Renait Stephens is the CEO and publisher of Study in the USA and American Campus. Formerly the creative director of Study in the USA (parent company of American Campus), Renait now leads the modern multimedia company, with its magazines, websites, and social platforms that reach millions of international students each year.
Renait has received awards from Apex and the Western Publishing Association, along with recognition as a SBA Small Business Person of the Year Semi-Finalist. She studied at Royal Holloway, University of London and graduated from The Evergreen State College.
Nicolas Chu
CEO & Co-Founder at Sinorbis
Nicolas is a global digital thought-leader and an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney. Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in 30+ markets with an annual turnover of US$2.5 billion.
Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand.
